Description

Join members, and industry professionals from around the state in beautiful Traverse City at the Park Place Hotel. We encourage you to take this opportunity to network, participate in events, hear amazing speakers and conduct business.

Schedule | Registration | Hotel Reservations | Sponsorship Opportunities

Registration - Registration is required for all events. All registrations must be paid before the event. Early bird rates are only available until Monday, July 13, 2026. Preregistration closes on Wednesday, July 29, 2026. Register onsite after that time.

Spouses / Guests / Children - These guests are welcome to all events. Childcare is not provided by the hotel and/or the association. Parents are responsible for their children at all times.

Hotel Accommodations - Park Place Hotel will serve as the headquarters for this event. Rooms start at a discounted rate of $269* per room. Register online or call Park Place Hotel Reservations at (866) 247-1833 and use group code HBAOM2928. The discounted room block will not be available after Monday, July 13, 2026 so make your reservations early.
*Rates are subject to a 8% facility fee, a 5% Local Lodging Assessment, and 6% Michigan State Sales and Use Tax.  

Tax-Deductible Business Expense - Always consult your CPA on such matters, but please remember all (or a portion) of your expenses for this gathering are tax-deductible as a business expense.

Airport Arrival - The closest airport is the Cherry Capitol Airport in Traverse City.

SPONSORSHIP OPPORTUNITIES